Roofing lead cost 2026
Roofing request costs vary by market, service, season, auction pressure, vendor terms, credits, and what each source calls a lead. Compare current invoices with accepted requests, appointments, sold jobs, gross profit, and capacity.
There is no defensible universal roofing lead price. Use current invoices and consistent lifecycle definitions: spend per delivered request, accepted request, actual contact, confirmed appointment, sold job, collected revenue, and gross profit. GeoQuote Launch is $299/month with no GeoQuote per-request fee, subject to acceptable-use and third-party API limits; traffic, labor, media, provider, and sales costs remain.
verify invoices
marketplace price, charging, credits, and distribution vary by vendor, market, category, and contract
verify current terms
Local Services Ads pricing and charging vary by market, category, and platform rules
$299/mo
Launch has no monthly request cap, subject to acceptable-use and third-party API limits; traffic and operating costs remain
Roofing and solar contractors who already get attention from Google, Facebook, texts, QR codes, ads, referrals, or websites and want one branded quote page that collects the address, contact information, and job details before the first sales call.
Teams looking only for a full CRM, insurance-grade measurement report, proposal builder, or solar design platform with no need for quote-link conversion or lead capture.
Verify each marketplace's current official price, charging event, credit rules, distribution terms, category, geography, and actual invoices. Do not infer current cost or sharing from an unsourced comparison.
Use current platform invoices, dispute or credit records, call and form outcomes, and consistent campaign attribution. Cost and quality vary by query, market, service, season, landing page, and sales operation.
Include subscription, content, labor, media, website, provider, follow-up, and sales costs. GeoQuote has no per-request fee, but owned-channel customer acquisition is not free and outcomes are not exclusive or guaranteed.
Divide total channel cost by appointments actually confirmed, then separately track attendance, sold jobs, collected revenue, gross profit, and cancellations. Do not apply fabricated close rates or treat entering the code as a booking.
Costs vary by market, service, season, channel, auction pressure, vendor terms, credits, and lifecycle definition. Verify current invoices and divide total cost by accepted requests, appointments, sold jobs, and gross profit using the same date range and attribution rules.
Cost can change with source mix, auction pressure, vendor terms, credits, season, service area, traffic, completion, contact, sales labor, capacity, and close outcomes. GeoQuote has a flat software plan price, but total owned-channel acquisition cost is not flat or free.
There is no universal good cost. Set a ceiling from gross profit, close rate, contact rate, appointment attendance, cancellation risk, sales labor, and capacity using the contractor's own data. Compare contribution margin, not generic benchmarks.
Fix attribution and the largest measured funnel leak first. A hosted quote link can support contractor-owned request capture, and a submitted-number code entry records code completion, but neither guarantees qualification or lower cost. Track appointment, sold-job, gross-profit, and capacity outcomes by source.