Run a quick roofing website quote-flow self-audit

This quote-flow grader is a heuristic self-audit of CTA clarity, mobile friction, address capture, contact-status handling, service-area clarity, after-hours expectations, and next steps. Its 0–100 score is not an observed conversion rate or a prediction of results; validate changes against eligible sessions, accepted requests, actual contact, appointments, sold jobs, gross profit, and acquisition cost.

There is no universal benchmark that can be applied safely across traffic sources, markets, devices, seasons, offers, and lead definitions. Define the target event first, exclude internal and test traffic, and compare the contractor’s own eligible sessions, accepted requests, actual contacts, appointments, sold jobs, gross profit, and acquisition cost over the same period.

Prioritize changes from your own funnel evidence: test an address-first ballpark experience against the current form; record whether the homeowner entered the code sent to the submitted phone number without treating it as identity or qualification proof; use consent-based follow-up only when configured and monitored; and compare actual contact, appointment, sold-job, gross-profit, and acquisition-cost outcomes by response-time band. No fixed lift or recovery rate is promised.

The current grader asks the user to review eight visible workflow checks and totals the published point weights. It does not crawl the URL, prove that a defect caused lost revenue, or compare the site with an industry benchmark. Use the result as a prioritization prompt, then validate one change at a time with the contractor’s actual funnel data.

The same heuristic can prompt a review of a solar request path, but the current eight checks are not a solar-specific validated score and do not inspect design-tool integrations. Solar estimates also require careful disclosure of production assumptions, incentives, utility rules, equipment, and final professional review.