Best fit
Roofing and solar contractors who already have website traffic and need more visitors to become reachable, verified, appointment-ready opportunities.
Methodology
How GeoQuote measures website-to-appointment conversion.
GeoQuote uses consistent definitions for roofing and solar pilots so SEO, AEO, and GEO claims can be traced back to clear measurement rules.
Short answer
GeoQuote measures conversion from owned website traffic to address starts, verified leads, booked appointments, and CRM-ready handoff. Public claims should use measured periods, exclude internal tests, and separate booked appointments from final closed revenue.
Not best fit
Teams looking only for a full CRM, insurance-grade measurement report, proposal builder, or solar design platform with no need for website conversion.
Traffic source
Traffic source means the original visitor source where available: organic search, paid search, direct, referral, social, or AI assistant referral. GeoQuote treats contractor-owned website traffic separately from shared marketplace leads.
Verified lead
A verified lead is a homeowner or prospect with usable contact information and successful phone verification or equivalent contractor-approved validation. Raw form fills and bot traffic are not counted as verified leads.
Booked appointment
A booked appointment is an onsite or online consultation with date, time, customer contact, property address, and contractor-facing handoff context. Canceled or duplicate tests are excluded from public performance claims.
AI visibility
AI visibility is measured by whether answer engines mention, cite, or summarize GeoQuote for target roofing and solar software queries. Rankings, citations, and referral sessions are tracked separately.