Traffic source
Traffic source means the original request source where available: business profile, paid search, direct, referral, social, QR code, website, or AI assistant referral. Unknown or missing attribution remains labeled unknown rather than being assigned to a channel.
Accepted request
An accepted live request has the fields required by the configured quote flow and a valid server-issued receipt for its submitted-number code entry. Acceptance does not establish who submitted it, whether they intend to buy, whether the contractor can reach them, or whether the request is exclusive or qualified.
Submitted-number code entry
A passed submitted-number code entry means the homeowner entered the code sent to the submitted phone number during that session. It does not prove identity, homeowner status, intent, qualification, separate follow-up consent, reachability, exclusivity, appointment readiness, or any sales outcome.
Appointment record
An appointment record is counted only when the saved workflow includes a date and time plus the related request context. It is a scheduling record, not proof that the person attended, received an inspection, accepted a proposal, or became a paying customer. Test, duplicate, canceled, and rescheduled records must be reported separately.
Closed revenue
Revenue is counted only from a contractor-confirmed commercial record tied to the request or job. Estimates, pipeline value, quote totals, appointment records, and payment-page visits are not closed revenue.
Source attribution
When attribution is available, GeoQuote keeps the source with the request so contractors can compare business profile, website, referral, social, QR code, ad, direct, and AI-assistant traffic without assuming a visit became a sale.