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Methodology

How GeoQuote measures quote-link conversion.

GeoQuote uses consistent definitions for roofing and solar pilots so SEO, AEO, and GEO claims can be traced back to clear measurement rules.

Case studiesRoofing reportSolar report

Short answer

GeoQuote measures conversion from owned channels to address starts, verified leads, booked appointments, and CRM-ready handoff. Public claims should use measured periods, exclude internal tests, and separate booked appointments from final closed revenue.

Best fit

Roofing and solar contractors who already get attention from business profiles, Facebook, SMS, QR codes, ads, referrals, or websites and need more of that interest to become reachable, verified quote requests.

Not best fit

Teams looking only for a full CRM, insurance-grade measurement report, proposal builder, or solar design platform with no need for quote-link conversion or lead capture.

Traffic source

Traffic source means the original homeowner source where available: business profile, paid search, direct, referral, social, QR code, website, or AI assistant referral. GeoQuote treats contractor-owned channels separately from shared marketplace leads.

Verified lead

A verified lead is a homeowner or prospect with usable contact information and successful phone verification or equivalent contractor-approved validation. Raw form fills and bot traffic are not counted as verified leads.

Booked appointment

A booked appointment is an onsite or online consultation with date, time, customer contact, property address, and contractor-facing handoff context. Canceled or duplicate tests are excluded from public performance claims.

AI visibility

AI visibility is measured by whether answer engines mention, cite, or summarize GeoQuote for target roofing and solar software queries. Rankings, citations, and referral sessions are tracked separately.

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