Measurement framework
By Pravin Nawkar, Founder, GeoQuote.aiPublished Reviewed
A practical framework for separating quote-flow starts, completed requests, whether the homeowner entered the code sent to the submitted phone number, actual contact, installer qualification, confirmed consultations, sold customers, revenue, gross profit, and cancellations. This page is not a benchmark report.
Solar installers should keep every funnel event distinct: eligible session, address start, scenario engagement, completed request, whether the homeowner entered the code sent to the submitted phone number, recorded consent, actual contact, installer qualification, confirmed and attended consultation, proposal, sold customer, collected revenue, gross profit, and cancellation. Entering the code does not prove identity, intent, qualification, or future reachability.
Roofing and solar contractors who already get attention from Google, Facebook, texts, QR codes, ads, referrals, or websites and want one branded estimate-to-proposal workflow with a hosted quote page, Lite CRM, proposal tools, and follow-up records.
Teams that require a full field-service production system, precision or insurance-grade measurement reports, native homeowner payments, material ordering, crew scheduling, or a final solar design and engineering platform.
Measure eligible session to address start, scenario engagement, completed request, whether the homeowner entered the code sent to the submitted phone number, actual contact, installer qualification, confirmed and attended consultation, proposal, sold customer, collected revenue, gross profit, and cancellation.
A quote widget is not a solar PV design suite. Final production, panel layout, financing, permitting, and installation scope must be confirmed by the installer.
A request, entered code, actual contact, qualified opportunity, scheduled consultation, attended consultation, and sold customer are different events. Record each one rather than promising that the flow automatically creates appointments.
Keeping each stage separate shows installers where requests stall without treating a submitted-number code entry, callback, or scheduled consultation as a sold customer.
Solar website conversion is the measured progression from an eligible visitor through request, contact, qualification, consultation, proposal, sold-customer, and revenue outcomes.
No. GeoQuote supports preliminary request capture. It does not replace solar design, production modeling, structural or electrical review, utility approval, permitting, incentive analysis, or final pricing.
Track source, eligible sessions, address starts, scenario engagement, completed requests, submitted-number code-entry result, consent, actual contact, qualification, confirmed and attended consultations, proposals, sold customers, collected revenue, gross profit, and cancellations.